BEAUTY SLEEP TORONTO: A Dreamy Activation for Startup Fashion Week

BEAUTY SLEEP TORONTO: A Dreamy Activation for Startup Fashion Week

Last week, Sleepenvie was thrilled to sponsor Startup Fashion Week in Toronto.

The event gives new designers, models, stylist and fashion entrepreneurs a platform to showcase their talent and communicate their message with the fashion community. 

We love to support local and the event is female-founded, just like we are.

The week began with an action-packed media launch party.

As many of us know, an effective beauty routine begins long before you start putting on makeup--getting your beauty sleep is the foundation.

So, we channelled ‘beauty sleep’ to bring to life a dreamy activation where guests could try our ultra-comfy Hunter mattress, take Boomerangs at our Snaptique station in front of our pillow fort wall, sample scents by Saje and go home with a swag bag full of sleep treats from Sleepenvie, Benefit Cosmetics and David’s Tea.

Photo by Stephen Chu

At the media event, we also announced a contest where a guest of both the media event and the runway show could win a free Sleepenvie mattress by sharing a creative #beautysleep post on social media.

Our winner was announced at the runway show as a model walked the runway wearing our sleep mask and carrying one of our lux pillows.

Stay tuned for information about our next exciting activation--sweet dreams!


ABOUT SLEEPENVIE

Sleepenvie is a Toronto-based online mattress-in-a-box and bedroom lifestyle brand that focuses on customization, convenience, and charitable contribution.

We make the mattress-buying process easy by delivering it directly to your door in one easy-to-handle compact box. We strongly believe in customizability, rather than a one-size-fits-all approach. An easy one-minute quiz matches you to the ideal mattress for your lifestyle and sleep habits.

Check us out online at www.sleepenvie.com and on Instagram, Twitter, and Pinterest at @Sleepenvie. Sweet dreams!

Back to blog

523 comments

Muchas gracias. ?Como puedo iniciar sesion?

foluxbvqsq

Muchas gracias. ?Como puedo iniciar sesion?

divvxadjip

Muchas gracias. ?Como puedo iniciar sesion?

nhzaccysvd

Muchas gracias. ?Como puedo iniciar sesion?

gktnjuwvul

Muchas gracias. ?Como puedo iniciar sesion?

vjjjurnigk

Leave a comment