Last week, Sleepenvie was thrilled to sponsor Startup Fashion Week in Toronto.
The event gives new designers, models, stylist and fashion entrepreneurs a platform to showcase their talent and communicate their message with the fashion community.
We love to support local and the event is female-founded, just like we are.
The week began with an action-packed media launch party.
As many of us know, an effective beauty routine begins long before you start putting on makeup--getting your beauty sleep is the foundation.
So, we channelled ‘beauty sleep’ to bring to life a dreamy activation where guests could try our ultra-comfy Hunter mattress, take Boomerangs at our Snaptique station in front of our pillow fort wall, sample scents by Saje and go home with a swag bag full of sleep treats from Sleepenvie, Benefit Cosmetics and David’s Tea.
Photo by Stephen Chu
At the media event, we also announced a contest where a guest of both the media event and the runway show could win a free Sleepenvie mattress by sharing a creative #beautysleep post on social media.
Our winner was announced at the runway show as a model walked the runway wearing our sleep mask and carrying one of our lux pillows.
Stay tuned for information about our next exciting activation--sweet dreams!
Sleepenvie is a Toronto-based online mattress-in-a-box and bedroom lifestyle brand that focuses on customization, convenience, and charitable contribution.
We make the mattress-buying process easy by delivering it directly to your door in one easy-to-handle compact box. We strongly believe in customizability, rather than a one-size-fits-all approach. An easy one-minute quiz matches you to the ideal mattress for your lifestyle and sleep habits.