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IN BED WITH: CHERYL SUTHERLAND TRANSITION STRATEGIST, SPEAKER & ENTREPRENEUR

IN BED WITH: CHERYL SUTHERLAND TRANSITION STRATEGIST, SPEAKER & ENTREPRENEUR

Cheryl Sutherland is a Transition Strategist, Speaker and Entrepreneur guided to help others in becoming their favourite version of themselves. By focusing on distilling a person's passion, she is able to help them reconnect and extract their own personal power. She is the Founder of Please Notes, a for-purpose company of affirmation-filled products. 

Creator Cheryl felt restless and underwhelmed at her 9 to 5. After spending over 1400 hours in learning and facilitating personal development, coaching, and reigniting her inner creativity, Cheryl created a company that inspires women to step into their own power by building confidence, clarity, and creativity. 

 1. How did you come up with the idea of PleaseNotes Affirmation-Filled Goods? 

I was at a point my life where I knew I had to do something different. Where I was currently working, I wasn't enjoying myself, and I didn't feel like I was actually helping people. I wanted to create something that mattered to me, something I was passionate about, and something that helped people in a way that mattered to me and made a difference. At the time, I didn't have the self-confidence or self-esteem to go out and create something new, and I knew I had to work on myself first. I went back into my personal development practice at a deeper level than I had before. In this practice I worked with affirmations and a whole bunch of journaling. I was able to get clear on who I really was, what I actually really loved, and I noticed where I was limiting myself. At one point I noticed that it was so easy for me to forget the amazing, capable, fantastic person that I was, and therefore I wanted to create a way to keep reminding myself of who I really was. And that's when the idea for my first product popped in. What better way to surround yourself with affirmations than sticky notes? From there the company grew into guided journals, mirror decals, water bottle labels, enamel pins, workshops, courses and so many more things to help people realize who they really are, and that they can do the things that they want to do. 

2. What motivated you to create your own business? 

The only reason I decided to start this business is because I knew that other people were going through the same journey as me. Where they were not clear on what their next steps could be in life, they may not have the confidence to go after what they want, and they may not have had the tools to navigate belief systems that were blocking their blessings. I was lucky enough to be able to afford thousands of dollars of personal growth classes, and I noticed how different my life would have been if I didn’t do these things.  Everyone deserves to feel amazing , live an extraordinary life, and do something that fulfills them, and I hope by using my goods, they will be able to without having money and access be a barrier to growth.

3. What motivated you to create your own business? 

The only reason I decided to start this business is because I knew that other people were going through the same journey as me. Where they were not clear on what their next steps could be in life, they may not have the confidence to go after what they want, and they may not have had the tools to navigate belief systems that were blocking their blessings. I was lucky enough to be able to afford thousands of dollars of personal growth classes, and I noticed how different my life would have been if I didn’t do these things.  Everyone deserves to feel amazing , live an extraordinary life, and do something that fulfills them, and I hope by using my goods, they will be able to without having money and access be a barrier to growth.

4. There are many women out there who want to become entrepreneurs, but can’t find the courage to do it. What would you say to them? 

There has to be a very clear “Why” as to why you want to start your business. If you have lukewarm feelings about an idea, it's probably not the right time to start it. There's going to be a lot of long days, and sacrifices that will be made and unless you're really excited about it, it's going to be really hard for you to actually stick with it and create success. Your business has to be able to make money, fulfill a piece or a part of your purpose, and serve others. If you are clear on what this business could be, taking a workshop like “Journal Your Way to Clarity” is going to help you connect to what you want to create, how you will affect others and how your life will change as a result of going after the thing you want. This process anchors so you can weather the storm as you navigate building your business and keeps you motivated.

5. We imagine you must have many, but if you could choose just one, what will be your favourite self-affirmation quote? 

Everything is always working out for me and everything is always falling into place.

6. Do you have a sleep routine? Please tell us about it. 

When I'm snuggled in my bed, I’ve turned off the lights, and I’ve plugged in my phone and put it aside, I always recount all the great things that happened for me that day. Whether it's big or small, it's great to remember all the delicious ways that the Universe is taking care of me. First thing in the morning, I do my meditation, and then set an intention for the day. This could be something more action-oriented like closing a deal or connecting with an amazing person or being clear on how I want to feel that day. In revisiting all the great things that happened to me throughout the day before going to sleep, I'm making sure my subconscious is in the ideal place to receive any magic, and I wake up the next day rested and refreshed instead of my mind racing and stressing over things. In setting the intention in the morning, I prime myself to have great interactions and let good things happen to me, and let the Universe co-create with me.

7. Do you think sleeping habits can have a direct impact on self-esteem?

I think when people have lower self-esteem, it changes their sleeping habit. Either they sleep more than usual as an escape mechanism, or they sleep less because they're worried, or thinking about things that they are stressed about. A lot of people that are living in a place of scarcity and not enoughness actually treat their bodies worse. This comes through as not eating properly, not sleeping enough, not hydrating enough etc. etc. Sleep is one of the most important tools to make sure that you are able to give the world what you are here to give, and if we don't take care of ourselves during our sleep cycles, it affects all aspects of our day. This is one of the reasons I am in love with my Hunter mattress, because I know I can be more and give more when I have a good night sleep.

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